DIRO Market Research Platform

We provide research services for clients, covering target markets, customers , products, services and benchmarks

 

 

Market Research Cell

• Gather, analyse industry / Domain / Market conditions, challenges and risks
• Leverage collaborative network, analysts, partners
• Provide client specific, customized insights

Consumer Intelligence

• Gather consumer demand and preferences specific to a client, product or service
• Analyse consumer behaviour while using / choosing a product or service
• Propose the right strategy based on ‘demographics’ (Customers) and ‘firmographics’ (Businesses)

Competitor Analysis

• Commercial Intelligence / Competitive Intelligence / SWOT analysis
• Product / Service Positioning and improvements
• Thought Leadership / strategic direction specific to the product / service space

Elite Support

Take comfort in 6 months included support with a dedicated support forum

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Customer Surveys

• Online & offline surveys (Customer Satisfaction, Customer Experience, Service / Product positioning, Branding)
• Results benchmarking & Reporting

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Market Research Cell

• Gather, analyse industry / Domain / Market conditions, challenges and risks
• Leverage collaborative network, analysts, partners
• Provide client specific, customized insights

Consumer Intelligence

• Gather consumer demand and preferences specific to a client, product or service
• Analyse consumer behaviour while using / choosing a product or service
• Propose the right strategy based on ‘demographics’ (Customers) and ‘firmographics’ (Businesses)

Competitor Analysis

• Commercial Intelligence / Competitive Intelligence / SWOT analysis
• Product / Service Positioning and improvements
• Thought Leadership / strategic direction specific to the product / service space

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Customer Surveys

• Online & offline surveys (Customer Satisfaction, Customer Experience, Service / Product positioning, Branding)
• Results benchmarking & Reporting

Engage Customers online and offline

Engage customers through multiple channels for better reach and visibility. Leverage offline experience to augment online customer engagement.

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Customer Experience Management

•Enable memorable client experience through multi-channel engagement, VOC
•Service Performance Tracking,& Service Innovation
•Personalized customer connect

Event Management
  • •Help businesses run focused events for customer outreach - through sponsorship, promotions, creative design, logistics, event specific campaigns, etc.
    •Promote offline events with online campaigns
    •Measure and report outcome of events through objective metrics
Global Roadshows

•Partner with global consortium to organize roadshows leveraging ‘known’ and ‘unknown’ connections
•Act as a medium to enable global market reach for businesses

Campaign Management

•Drive Analysis, Planning, Execution, and Tracking of outcomes from campaigns
•Email Marketing, SMS Campaigns, Other offline campaigns

DIRO Business Growth Advisory Board

Thought leadership, market reach, investor relations, strategic governance

DIRO Business Growth Advisory Board is designed taking into consideration of the multi-dimensional nature of business development 

Global Market Expansion

• Help businesses to reach their target global market through wide network of collaborated partners and business networks

Business Coaching

• Guide new talents and start ups for running newly formed companies and initiatives
• Help family run SMB’s to move into structured organizations with fit-for-purpose policies and processes with right talent

Idea Co-Creation

• Generate world-class ideas through Innovation workshops, events and online & offline brainstorming
• Take ideas to market under DIRO ‘Innovation Factory’

Startup Advisory

• Growth / Business Development advisory to help start-ups achieve non-linear growth (x multiple)
• Incubate ideas under the ‘Innovation Factory’, nurture and take it to market

Biz Strategy Development

Develop forward looking strategy 
• Establish their ‘identity’ / unique positioning , their target market and service / product offering

 

Investor Connect

• Identify, evaluate and on-board investors for businesses and start ups
• Govern and maintain investor relationships

Don’t just build a Product. Build a Product with the view of marketing it

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

DIRO Digital Marketing Advisory

Helping businesses establish a foundation for their product / service positioning needs in front of the customers through the right marketing strategy and execution capability

  • Digital Audits

    •Audit of Digital Assets (Own, Earned & Paid Media)
    •Leverage DIRO Digital Maturity Model for benchmarking the current state and ongoing measurement of progress

  • Digital Strategy Development

    • • Develop Digital Strategy (B2B / B2C), execution roadmap; provide implementation assistance
      • Feedback & Value Articulation
  • User Acquisition

    • Branding, brand awareness
    • User Interface (UI) Design, Enable User Experience (UX)
    • SEM, (SEO, Paid Search, PPC, etc.)

  • Lead Conversion

    • Conversion through Lead prioritization, Value articulation, Promotional offers, Testimonials
    • Enable Influencer marketing (leverage Authority, Consistency, Uniqueness, Collective Consensus & Reciprocity)

  • Content Management

    • Web Design
    • Optimize digital content / Content Marketing / Ongoing Management

  • Measurement & Sustenance

    • Help businesses with the identification and implementation of right KPIs, Metrics and measurement mechanisms to gauge the effectiveness of the Digital Strategy
    • Continual Improvement of the process, products and people capabilities

DIRO Business Functions Office : Focus on Efficiency, Cost Reduction& Core competency

A Virtual office to transition and manage specified functions of an organization for long term values

Talent / Subcon Management


• Manage the search, identification and supply of niche skilled talents as per business demand
• Collaborate with partner networks to identify resources on full time or shared basis.

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Partnerships & Strategic Alliances


• Independent evaluation of alliance partners, on-boarding and provide operational support
• Partner Governance and performance management                                                                                          

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Business Process Improvement


• Efficient business process workflows lead to overall business growth and predictability of services. Help organizations streamline their business processes
• Due Diligence > Current State > Gap Analysis > Recommendations & Roadmap

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Business Process Management


• Support / manage business processes that require skilled personnel assistance
• Virtual support / time shared models for cost effectiveness
• Resources work closely with business SPOC for direct engagement                                                            

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Digital Asset Management


• Support / manage business processes that require skilled personnel assistance
• Virtual support / time shared models for cost effectiveness
• Resources work closely with business SPOC for direct engagement                                                               

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